While events happen on a specific date and time, communities continue to exist before and after the event ends. A community gives your audience a place to stay connected, discover future events, interact with other members, and follow your work over time.
For this reason, Buzzable recommends creating a community before creating your first event.
Events vs Communities
An event is a single experience.
A community is an ongoing gathering place for people who share a common interest, activity, fandom, cause, profession, or social scene.
For example:
- A concert is an event
- A local music fan group is a community
- A weekly running meetup is an event
- A city-wide running club is a community
Creators who build communities typically have an easier time growing repeat attendance because they are building relationships, not just promoting isolated events.
Automatic Community Membership
When an attendee registers for an event connected to a community, that attendee is automatically added as a member of the related community.
This helps creators:
- retain attendees after the event ends
- announce future events to existing members
- grow a long-term audience
- build stronger engagement around recurring interests
Over time, your community can become one of your most valuable growth tools.
Benefits of Creating a Community
Communities on Buzzable can help creators:
- maintain ongoing engagement with attendees
- build recognizable brands or identities
- create repeat attendance across multiple events
- encourage discussion and networking
- centralize communication and updates
Communities also include built-in tools such as:
- member management
- invitation tools
- community chat rooms
- post blasts and announcements
- event organization
Recommended Strategy
Buzzable works best when creators follow this flow:
- Create a community
- Grow your member base
- Create events connected to that community
- Continue engaging attendees between events
This creates a continuous audience-building cycle instead of restarting from zero with every new event.
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